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>> THE AQUAGEN STORY

"GOLD EGG –the story of Aquagen and the significance of genetics in aquaculture."  Picture: Blue Frontier Media.

"GOLD EGG –the story of Aquagen and the significance of genetics in aquaculture."  Picture: Blue Frontier Media.

[book] A new book about Aquagen sheds new light on the history of fish farming

«An unconcealed documentation of one of the aquaculture industry's most notable companies», says the cover of the documentary «Gold Egg - the story of Aquagen and the significance of genetics in aquaculture».

The book provides a unique insight into the domestication of salmon, the farmed fish that has become one of Norway's most important export commodities.  At the same time, the book contributes new, and hitherto unknown information about the entire development of Norwegian and international aquaculture. 

Aquagens history goes hand in hand with the history of the aquaculture industry. The authors Arne Storset, Magne S. Otterdal and Gorm K. Gaare have made the book. Photo: Blue Frontier Media.

Aquagens history goes hand in hand with the history of the aquaculture industry. The authors Arne Storset, Magne S. Otterdal and Gorm K. Gaare have made the book. Photo: Blue Frontier Media.

«Aquaculture has not been and is not a place for the faint-hearted. From the pioneering period of the1970ies to the global billion dollar trade in the first decades since 2000, the challenges, contradictions, and dramas have been as numerous as the successes and progress of the industry and among the actors», according to the author´s preface to the book.

  • New Light on History

In addition to being a historical book, it is a documentary story with knowledge about the emergence of the aquaculture. The thread running through the story is how breeding, genetics, and research are the impetus behind the aquaculture industry's adventurous progress. The book also looks into the forward-looking efforts to develop sustainable global food production based on the aquaculture industry.

«I am impressed by what the authors have found and documented about both Aquagen’s history and the aquaculture industry, especially how they have managed to tie together seemingly independent historical fragments in a way that has given me better understanding of the farming industry of today», says Odd Magne Rødseth, chair of the board of Aquagen.

  • Technological advances

Aquagen CEO Nina Santi thinks the book gets well out how the breeding work has evolved into a high-tech science.

«It has been a process over many years, based on extensive research and development. Besides, the industry has demonstrated great ability and willingness to invest in products and services based on advances in research and technology,” Santi said.

  •  Crises and successd

The book is not only about successful advances for Aquagen and the salmon farming industry. It touches both the crises and disagreements that have marked both the company and the development of aquaculture.

–  What happened to Aquagen when the Norwegian aquaculture industry was hit by the financial turmoil at the beginning of the 1990s, marked by the bankruptcy of the FOS, the Norwegian fish farmer´s cooperative?

– What happened to Aquagen when the Norwegian government gave away shares in large numbers from Norwegian companies?

– How did the Norwegian aquaculture industry end up with non-Norwegian owners? 

These and numerous other questions are illuminated in the documentary book.

  • About the authors

The authors Arne Storset and Magne S. Otterdal have created the book together with photographer Gorm K. Gaare.  

Storset knows Aquagen and the fish farming industry from two decades as a special veterinary and research director in the business, and nearly two decades as a veterinarian at Sunndalsøra.

Otterdal has a background as a journalist, editor, author, and publisher. Otterdal has also been the project manager and editor for the book, which is published by Blue Frontier Media.  

Gaare has a background as an international press photographer and has for years documented business and social life, including.  

 

Book title: "Gold Egg - the story of Aquagen and the significance of genetics in aquaculture"

Authors: Arne Storset; Magne S. Otterdal; Gorm K. Gaare

Binding: Hardcover

Year of release: 2018

Publisher: Blue Frontier Media AS

Category: Documentary

Language: Norwegian

ISBN 978-82-303-3766-0

Number of pages: 300

 

For more information, contact:

  • Magne S. Otterdal, T: +47 468 44 123 Email: otterdal@bluefrontier.media
  • Arne Storset, T: +47 970 20 181 Email: arne@storset.no

Order your copy here:

gullegg@bluefrontier.media

Price: NOK 590,-- /EUR 65,-- + postage cost.

  • Get a taste of the book here: