Oslo Business Memo


Shaping the world's marine capital.

Pictures:  Opposite page: Tanja Hoel, CEO, Fiskeriforum Vest. Below: Petter Dragesund, Pareto, and Jørgen J. Lund, NASF.

Pictures: Opposite page: Tanja Hoel, CEO, Fiskeriforum Vest.  Below: Petter Dragesund, Pareto, and Jørgen J. Lund, NASF.

Key marine players in Bergen are rallying to establish the Norwegian west-coast capital as the World Marine Capital.


Bergen is the capital of the world's largest seafood companies, and has a strong cluster with fisheries, aquaculture and finance.  Altogether there are more than 1 100 seafood companies working within the entire seafood value-chain; breeding, juvenile fish, farming, harvest production, equipment, foodstuff, technology, processing, sales, marketing as well as logistics and finance.
Tanja Hoel, head of the regional cluster organization for the seafood business in Western Norway, Fiskeriforum Vest, confirms the joint efforts among the key marine players in the Bergen region together with local government, research and science institutions to lift Bergen as the World Marine Capital.


A strong move in this direction is the moving of the annual international seafood conference NASF (North-Atlantic Seafood Forum) including the special seminar Day Zero focusing on marine solutions for the future.
These events are significant profiling Bergen as the seafood capital.  Tanja Hoel signals that future plans will be to develop an even bigger combined event,  a Bergen Seafood Week, attracting more international marine business and entrepreneurs to the region.  Inspiration for this project is Oslo Innovation Week, annually attracting 4000-5000 entrepreneurs and innovators during a week-long series of seminars and workshops.
«We are delighted that the North-Atlantic Seafood Forum comes to Bergen,» says Tanja Hoel.  Fiskeriforum Vest main objective is to increase the seafood sector’s value creation. Fiskeriforum Vest gathers, strengthens and promotes the region’s seafood business and reseach sector and works in close cooperation with policymakers for the seafood sector in Norway.
After 8 years in Oslo and Lillestrøm,  next years North-Atlantic Seafood Forum – starting with Day Zero, will take place i Bergen in March 5-7 2013.
«We at NASF are proud to be invited home to Bergen. There is no doubt that the seafood capital Bergen and the west coast region of Norway will anchor NASF as the world's largest top-executive meeting and conference,» comments Jørgen J. Lund, CEO at NASF, known as a leading meeting place for global seafood top-executives, attracting more than 560 delegates from 350 companies and 30 countries every year.


The main theme for the 2013 conference is food security, and follow-up on the  Rio+20 conference in june 2012. The Rio+20 Conference on Sustainable Development this past summer put a global spotlight on the need for collective action on building the Future We Want in a sustainable way.
- NASF is the global inter-phase between seafood trade, commercialization, policy, innovation and finance – giving key insights into the future, says Lund.
Key 2013 seminars at the conference in Bergen is:  Global Industry Summits in Salmon, White Fish and Pelagic sectors, 3rd  European Retail Seminar, Global Aquaculture Solutions, Sustainability, EU Fisheries Policy Reform, Pareto Finance and Investor Seminar, and much more with 100 speakers addressing these vital themes.
Petter Dragesund, head of corporate finance at Pareto Securties, says Pareto as a majority-owner of the NASF conference  will work to attract even more international seafood companies to the meeting in the years to come.  The special session "Pareto Seafood Finance and Investor Seminar" presented 17 companies at the previuos conference.
- For our customers this is a good opportunity to meet the companies and talk to the managment face-to-face.


The NASF 2013 starts March 5th with the well known Day Zero preconference BioMarine seminar, organized by the MareLife Association.
As the largest special session, the preconference Day Zero this year attracted around 170 delegates.
The key players from the solutions provider and the biomarine sector are setting the agenda for marine innovation, says prof. Øystein Lie, chairman of the board at NASF and CEO at Marelife, part-owner of NASF.
The main topic for Day Zero in Bergen, March 5,  will be “Global Aquaculture Solutions”, with keynotes on sustainable up-scaling of aquaculture production in cold, temperate and tropical waters.
Further topics will be: Enhance brood stock through state of the art breeding and genomics, Contemporary disease control, Solving Feed bottle necks, Access to farming space (seawater areas, land, water, regulatory, permits etc), Sustainability standards, regulatory and management regimes needs,  Preventing and controlling escapees, Engineering, equipment/gears and ICT solutions.


The marine seafood industry in the Bergen Region is of global proportions and size: Bergen Region seafood cluster has an annual turnover of around US$ 6.0 billion and value generation of US$ 1.0 billion, equivalent to approximately 30 % of Norway's marine and seafood wealth creation. The region has 1,100 seafood companies, employing 4,500 people and is the headquarter for several of the world's largest seafood companies including Marine Harvest, Austevoll Seafood, Leroy Seafood, Grieg Seafood, EWOS, Norway Sales Organization for Pelagic Fish, as well as being home to Norway`s largest purse seining fleet.
Bergen is today a leading international media center for the seafood industry globally. The city is also a financial seafood center, and home to FishPool - the world`s only salmon products exchange. Bergen has world leading research and government fisheries management institutions including the Institute of Marine Research, Bergen University (UiB), NIFES, Nofima, Christian Michelsen Institute (CMR), Uni Research, the Nansen Center and Norway Directorate for Fisheries Management.

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